5 thoughts on “5 Essential Steps in Building Brand Image for Your Startup

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  3. Sander

    i personally always use 3 points in managing brand image :
    1. Visual : how you visual your brand like what you wrote : colors, logo, etc
    2. Communication : how you use your language, specific words that you always use, your tagline, what word is a do, and what word is a dont
    3. Behaviour : how your brand do business or do activity : such as: where,when and how can people meet with the brand –> communication channel, promotion spot, stores, etc
    how your brand do stuff or meet with people : nice, rude, complexity, etc

    these 3 points really helps me in making my brand more personal and easy to connect with the market :D

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