Naming your business

Naming your business is one of the toughest things to do ! It takes a lot of iterations, talking with you closest partners to find one that truly appeals. If you look at the various companies that have succeeded, they have names which are fairly obvious in hindsight but are quite difficult to think of at that point of time. Google, Microsoft, Facebook are all very interesting names which are describe things which are not directly correlated to the products they sell, yet these are one of the biggest brands in the world today.

We @ stratessence had an equally difficult time selecting a name for our business. The name to be selected had a couple of important constraints

• The domain and the trademark had to be available
• No other company with the same name should exist
• It should relate to the work and industry that we are in
• It should have the potential to be a good brand name

Well, with the above constraints we had come up to the fact that we guys were powering people’s strategy which was essential to their growth. So here was the name STRATegy and ESSENtial combined to give us STRATESSENCE ! It fits all the above parameters fairly convincingly and the founders agree that it has the right ring to it.

Most of the startups that we work with have a similar story, it is a show of the creativity within the founding team and of course a whole lot of luck. We have come across some really good names over the last year ! So what is your story, feel free to write to us about it.