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	<title>Stratessence &#187; blog</title>
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	<description>Change one startup at a time</description>
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		<title>How to Do Competitive Analysis</title>
		<link>http://www.stratessence.com/blog/how-to-do-competitive-analysis/</link>
		<comments>http://www.stratessence.com/blog/how-to-do-competitive-analysis/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 10:07:45 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength]]></category>
		<category><![CDATA[USP]]></category>

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		<description><![CDATA[Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors.  This makes it very important for startups to understand and analyse their competitors and frame their growth strategies [both offensive and defensive] accordingly. In order to understand your competitors thoroughly, it’s impertinent that you do [...]]]></description>
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		<title>The story of a start-up : Evolution after Chaos</title>
		<link>http://www.stratessence.com/blog/the-story-of-a-start-up-evolution-after-chaos/</link>
		<comments>http://www.stratessence.com/blog/the-story-of-a-start-up-evolution-after-chaos/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 09:31:55 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Comics]]></category>
		<category><![CDATA[BD]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[chaos]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[greenflip]]></category>
		<category><![CDATA[incorporation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[stratessence]]></category>
		<category><![CDATA[web2.0]]></category>

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		<description><![CDATA[
Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, [...]]]></description>
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		<title>Stratessence blog</title>
		<link>http://www.stratessence.com/blog/stratessence-post-first/</link>
		<comments>http://www.stratessence.com/blog/stratessence-post-first/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:33:58 +0000</pubDate>
		<dc:creator>Dipankar</dc:creator>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[stratessence]]></category>

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		<description><![CDATA[The fun times finally begin ! Stratessence gets a spanking new blog. We will keep writing more about the startups and more. For starter&#8217;s we needed to get some work done, so this was empty for sometime. Now we are back, and XKCD look out for the cool stuff that our resident is churning out.
]]></description>
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