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	<title>Stratessence &#187; entrepreneurship</title>
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	<description>Change one startup at a time</description>
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		<title>7 Value Attributes of Your Product</title>
		<link>http://www.stratessence.com/blog/7-value-attributes-of-your-product/</link>
		<comments>http://www.stratessence.com/blog/7-value-attributes-of-your-product/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 08:54:24 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=305</guid>
		<description><![CDATA[Breakthrough products are driven by a complex combination of value attributes that connect with people’s lifestyles. If you are conceiving a new product, you must conduct a value opportunity analysis that evaluates the current state of products against seven major attributes of value, in the market where the new product requires significant improvement. This is [...]]]></description>
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		<title>5 Key Bootstrapping Strategies</title>
		<link>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/</link>
		<comments>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 19:55:00 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Bootstrapping]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=264</guid>
		<description><![CDATA[I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups,
1. Network hard and get connected, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>8 Management Lessons from India&#8217;s Freedom Struggle</title>
		<link>http://www.stratessence.com/blog/8-management-lessons-from-indias-freedom-struggle/</link>
		<comments>http://www.stratessence.com/blog/8-management-lessons-from-indias-freedom-struggle/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 18:31:06 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Freedom]]></category>
		<category><![CDATA[Independence]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[Sonia Jaspal]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=241</guid>
		<description><![CDATA[Guest Post by: Sonia Jaspal

We recently celebrated Indian Independence Day on 15 August. I cherish the freedom and celebrate India’s growth towards global recognition. Going back in history, Indian freedom struggle lasted nearly a century. The last 25 years of the struggle was lead by Mahatma Gandhi on the concept of non-violence. India is one [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>4 Keys to Successful Startup Advertising</title>
		<link>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/</link>
		<comments>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 20:47:32 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=227</guid>
		<description><![CDATA[Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Startup jugaadh #4 : Iron man</title>
		<link>http://www.stratessence.com/blog/startup-jugaadh-4-iron-man/</link>
		<comments>http://www.stratessence.com/blog/startup-jugaadh-4-iron-man/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 20:55:13 +0000</pubDate>
		<dc:creator>Dipankar</dc:creator>
				<category><![CDATA[Jugaadh]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[iron man]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=169</guid>
		<description><![CDATA[&#8220;When one is willing and eager, the Gods join in.&#8221; - Aeschylus, Greek playwright
Willpower is something that most great organization and individuals seem to have in tremendous amounts. When things go wrong, tough decisions need to be made and followed up. Startups have their fair share of tough decisions which eventually end up defining success and gains [Both [...]]]></description>
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		<slash:comments>2</slash:comments>
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