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	<title>Stratessence &#187; manu</title>
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	<description>Change one startup at a time</description>
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		<title>Economics of your Startup</title>
		<link>http://www.stratessence.com/blog/economics-of-your-startup/</link>
		<comments>http://www.stratessence.com/blog/economics-of-your-startup/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:59:43 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=207</guid>
		<description><![CDATA[Product
Usually entrepreneurs describe their products &#38; services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to think [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Marketing Plan for Your Startup</title>
		<link>http://www.stratessence.com/blog/marketing-plan-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/marketing-plan-for-your-startup/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 07:55:44 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=190</guid>
		<description><![CDATA[RESEARCH
Even when you have brilliant product and/or service, your startup cannot succeed without effective marketing. And this begins with systematic research and careful planning. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the market planning process as [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Managing Finances of your Startup</title>
		<link>http://www.stratessence.com/blog/managing-finances-of-your-startup/</link>
		<comments>http://www.stratessence.com/blog/managing-finances-of-your-startup/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 09:01:05 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[financial planning]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=185</guid>
		<description><![CDATA[Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers.
An alarmingly high percentage of startup closures are due [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The story of a start-up : Evolution after Chaos</title>
		<link>http://www.stratessence.com/blog/the-story-of-a-start-up-evolution-after-chaos/</link>
		<comments>http://www.stratessence.com/blog/the-story-of-a-start-up-evolution-after-chaos/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 09:31:55 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Comics]]></category>
		<category><![CDATA[BD]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[chaos]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[greenflip]]></category>
		<category><![CDATA[incorporation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[stratessence]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=124</guid>
		<description><![CDATA[
Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The story of a start-up (part 3): New Partnership</title>
		<link>http://www.stratessence.com/blog/the-story-of-a-start-up-part-3-new-partnership/</link>
		<comments>http://www.stratessence.com/blog/the-story-of-a-start-up-part-3-new-partnership/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 11:06:26 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Comics]]></category>
		<category><![CDATA[associations]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=111</guid>
		<description><![CDATA[15 days later after our last meeting with S, we met another potential partner, A who showed interest in the idea of Green. Over cups of cappuccinos, we began discussing the idea in detail and crunching numbers and forecasts. The idea was back on track, and it seemed that this is the partnership we have [...]]]></description>
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