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	<title>Stratessence &#187; marketing</title>
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	<description>Change one startup at a time</description>
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		<title>How to Do Competitive Analysis</title>
		<link>http://www.stratessence.com/blog/how-to-do-competitive-analysis/</link>
		<comments>http://www.stratessence.com/blog/how-to-do-competitive-analysis/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 10:07:45 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://www.stratessence.com/?p=278</guid>
		<description><![CDATA[Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors.  This makes it very important for startups to understand and analyse their competitors and frame their growth strategies [both offensive and defensive] accordingly. In order to understand your competitors thoroughly, it’s impertinent that you do [...]]]></description>
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		<title>5 Key Bootstrapping Strategies</title>
		<link>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/</link>
		<comments>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 19:55:00 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Bootstrapping]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=264</guid>
		<description><![CDATA[I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups,
1. Network hard and get connected, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>5 Essential Steps in Building Brand Image for Your Startup</title>
		<link>http://www.stratessence.com/blog/5-essential-steps-in-building-brand-image-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/5-essential-steps-in-building-brand-image-for-your-startup/#comments</comments>
		<pubDate>Sun, 26 Sep 2010 19:18:02 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=260</guid>
		<description><![CDATA[For start-up branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company&#8217;s brand can be vital to its success. Getting your product/service noticed is one of the most essential steps in building a successful Startup. Promoting your startup isn’t the [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>4 Keys to Successful Startup Advertising</title>
		<link>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/</link>
		<comments>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 20:47:32 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[startup]]></category>
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		<guid isPermaLink="false">http://www.stratessence.com/?p=227</guid>
		<description><![CDATA[Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Economics of your Startup</title>
		<link>http://www.stratessence.com/blog/economics-of-your-startup/</link>
		<comments>http://www.stratessence.com/blog/economics-of-your-startup/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:59:43 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=207</guid>
		<description><![CDATA[Product
Usually entrepreneurs describe their products &#38; services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to think [...]]]></description>
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