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	<title>Stratessence &#187; startups</title>
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	<description>Change one startup at a time</description>
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		<title>5 Key Bootstrapping Strategies</title>
		<link>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/</link>
		<comments>http://www.stratessence.com/blog/5-key-bootstrapping-strategies/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 19:55:00 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Bootstrapping]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=264</guid>
		<description><![CDATA[I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups,
1. Network hard and get connected, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Importance of Business Mentoring for your Startup</title>
		<link>http://www.stratessence.com/blog/business-mentoring-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/business-mentoring-for-your-startup/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 09:40:47 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Mentor]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=214</guid>
		<description><![CDATA[Even though you may have a constant stream of info through various sources based on which you make your startup decisions, but you may need wisdom of a business mentor to give the right direction and vision for your startup to steer towards the growth path. Mentoring can help improve productivity, build better business relationships [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Sales Forecasting for your Startup</title>
		<link>http://www.stratessence.com/blog/sales-forecasting-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/sales-forecasting-for-your-startup/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 08:41:17 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[cashflow]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[financial planning]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sales forecast]]></category>
		<category><![CDATA[spreadsheet]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=211</guid>
		<description><![CDATA[Most of the smaller and early stage startups do not take Sales Forecast for their businesses seriously. Your sales forecast also forms the backbone of your business model. Without a sales forecast for your Startup you cannot get the real picture of cashflow (expenses, profit and growth). Remember, Cash is the key to keep your Startup [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>Marketing Plan for Your Startup</title>
		<link>http://www.stratessence.com/blog/marketing-plan-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/marketing-plan-for-your-startup/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 07:55:44 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=190</guid>
		<description><![CDATA[RESEARCH
Even when you have brilliant product and/or service, your startup cannot succeed without effective marketing. And this begins with systematic research and careful planning. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the market planning process as [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Managing Finances of your Startup</title>
		<link>http://www.stratessence.com/blog/managing-finances-of-your-startup/</link>
		<comments>http://www.stratessence.com/blog/managing-finances-of-your-startup/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 09:01:05 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[financial planning]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=185</guid>
		<description><![CDATA[Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers.
An alarmingly high percentage of startup closures are due [...]]]></description>
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		<slash:comments>3</slash:comments>
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