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	<title>Stratessence &#187; story</title>
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	<description>Change one startup at a time</description>
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		<title>The story of a start-up : Evolution after Chaos</title>
		<link>http://www.stratessence.com/blog/the-story-of-a-start-up-evolution-after-chaos/</link>
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		<pubDate>Sun, 18 Apr 2010 09:31:55 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
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Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, [...]]]></description>
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		<title>The story of a start-up</title>
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		<pubDate>Mon, 12 Apr 2010 14:05:02 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
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		<description><![CDATA[This is a story of a real time start-up whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the government, and wanted to experiment. I had past ten years of international experience working in cross-functional roles in various domains [http://www.stratessence.com/team/] , [...]]]></description>
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		<title>Naming your business</title>
		<link>http://www.stratessence.com/blog/naming-your-business/</link>
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		<pubDate>Tue, 06 Apr 2010 21:37:13 +0000</pubDate>
		<dc:creator>Dipankar</dc:creator>
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		<description><![CDATA[Naming your business is one of the toughest things to do ! It takes a lot of iterations, talking with you closest partners to find one that truly appeals. If you look at the various companies that have succeeded, they have names which are fairly obvious in hindsight but are quite difficult to think of at [...]]]></description>
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