<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Stratessence</title>
	<atom:link href="http://www.stratessence.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stratessence.com</link>
	<description>Change one startup at a time</description>
	<lastBuildDate>Tue, 31 Aug 2010 08:49:45 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>4 Keys to Successful Startup Advertising</title>
		<link>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/</link>
		<comments>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 20:47:32 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=227</guid>
		<description><![CDATA[Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part [...]]]></description>
		<wfw:commentRss>http://www.stratessence.com/blog/4-keys-to-successful-startup-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Startup jugaadh #4 : Iron man</title>
		<link>http://www.stratessence.com/blog/startup-jugaadh-4-iron-man/</link>
		<comments>http://www.stratessence.com/blog/startup-jugaadh-4-iron-man/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 20:55:13 +0000</pubDate>
		<dc:creator>Dipankar</dc:creator>
				<category><![CDATA[Jugaadh]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[iron man]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=169</guid>
		<description><![CDATA[&#8220;When one is willing and eager, the Gods join in.&#8221; - Aeschylus, Greek playwright
Willpower is something that most great organization and individuals seem to have in tremendous amounts. When things go wrong, tough decisions need to be made and followed up. Startups have their fair share of tough decisions which eventually end up defining success and gains [Both [...]]]></description>
		<wfw:commentRss>http://www.stratessence.com/blog/startup-jugaadh-4-iron-man/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Importance of Business Mentoring for your Startup</title>
		<link>http://www.stratessence.com/blog/business-mentoring-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/business-mentoring-for-your-startup/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 09:40:47 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Mentor]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=214</guid>
		<description><![CDATA[Even though you may have a constant stream of info through various sources based on which you make your startup decisions, but you may need wisdom of a business mentor to give the right direction and vision for your startup to steer towards the growth path. Mentoring can help improve productivity, build better business relationships [...]]]></description>
		<wfw:commentRss>http://www.stratessence.com/blog/business-mentoring-for-your-startup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales Forecasting for your Startup</title>
		<link>http://www.stratessence.com/blog/sales-forecasting-for-your-startup/</link>
		<comments>http://www.stratessence.com/blog/sales-forecasting-for-your-startup/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 08:41:17 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[cashflow]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[financial planning]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sales forecast]]></category>
		<category><![CDATA[spreadsheet]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=211</guid>
		<description><![CDATA[Most of the smaller and early stage startups do not take Sales Forecast for their businesses seriously. Your sales forecast also forms the backbone of your business model. Without a sales forecast for your Startup you cannot get the real picture of cashflow (expenses, profit and growth). Remember, Cash is the key to keep your Startup [...]]]></description>
		<wfw:commentRss>http://www.stratessence.com/blog/sales-forecasting-for-your-startup/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Economics of your Startup</title>
		<link>http://www.stratessence.com/blog/economics-of-your-startup/</link>
		<comments>http://www.stratessence.com/blog/economics-of-your-startup/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:59:43 +0000</pubDate>
		<dc:creator>Manu Mayank</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[manu]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.stratessence.com/?p=207</guid>
		<description><![CDATA[Product
Usually entrepreneurs describe their products &#38; services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to think [...]]]></description>
		<wfw:commentRss>http://www.stratessence.com/blog/economics-of-your-startup/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
