B-plan Outline

The business plan consists of a narrative and several financial worksheets.  The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Also pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas. It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data. I will discuss detailed business plan modules in my upcoming posts.

1.0 Executive Summary Highlights
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary

3.0 Product Description
3.1 Product Development

4.0 Market Opportunity
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Market Needs

5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Sales Strategy inc a Sales Forecast

6.0 Management Summary

7.0 Financial Plan
7.1 Break-even
7.2 Projected Profit and Loss
7.3 Projected Cash Flow

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