Networking is extremely important for entrepreneurs. Most of the startupreneurs are restricted in time and resources, therefore a good network can help them access suppliers, markets, information and guidance necessary for their startup’s development. I understood the importance of networking while working as an intrapreneur at the beginning of my career and since then have […]
Author: Manu Mayank
Team Functionality & Conflicts
Individuals from diverse backgrounds face perpetual gaps when they come together to work as a team. Since conflict within a team exists, it must be managed. I believe that collaboration is the key to managing that conflict. The first step is to identify whether the conflict is based on task disagreements or personality related issues. […]
7 Value Attributes of Your Product
Breakthrough products are driven by a complex combination of value attributes that connect with people’s lifestyles. If you are conceiving a new product, you must conduct a value opportunity analysis that evaluates the current state of products against seven major attributes of value, in the market where the new product requires significant improvement. This is […]
Build a Winning Team for Startup Success
A start-up’s success depends on its human capital. It’s not the numbers but the quality of your team that defines the growth path. The team members should be able to handle multiple functions, wear multiple hats, and deliver under pressure. Their skill-sets should compliment yours. Even if you are a one person Startup, you still […]
Pricing Strategy for your Startup
Pricing your products/services is not only a key to your sales success but also for the health of your Startup. Both high and low prices than optimum will hurt your business. High prices in the beginning may throw you out of the game, and low prices will cost you more. So you must charge enough […]
How to Do Competitive Analysis
Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors. This makes it very important for startups to understand and analyse their competitors and frame their growth strategies [both offensive and defensive] accordingly. In order to understand your competitors thoroughly, it’s impertinent that you do […]
5 Key Tips for Engaging a Startup Mentor
A business mentor has more entrepreneurial and domain expertise than you and can help in improving productivity, streamlining marketing initiatives, build better business relationships and in retaining key human capital for your Startup. Read ‘Importance of Business Mentoring’ to understand the relevance of a mentor. Finding the ‘right’ mentor is not always easy and requires […]
Product Strategy of your Startup
A successful product must connect with the personal values of targeted customers. A product experience includes the expression of the product and the interaction with the product. The three main ingredient of any product are, Usefulness of the product that enhance or ease some activity or process The product is easy to use and remains […]
5 Key Bootstrapping Strategies
I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups, 1. Network hard and get […]
5 Essential Steps in Building Brand Image for Your Startup
For start-up branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company’s brand can be vital to its success. Getting your product/service noticed is one of the most essential steps in building a successful Startup. Promoting your startup isn’t the […]