Breakthrough products are driven by a complex combination of value attributes that connect with people’s lifestyles. If you are conceiving a new product, you must conduct a value opportunity analysis that evaluates the current state of products against seven major attributes of value, in the market where the new product requires significant improvement. This is […]
Tag: entrepreneurship
5 Key Bootstrapping Strategies
I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups, 1. Network hard and get […]
8 Management Lessons from India’s Freedom Struggle
Guest Post by: Sonia Jaspal We recently celebrated Indian Independence Day on 15 August. I cherish the freedom and celebrate India’s growth towards global recognition. Going back in history, Indian freedom struggle lasted nearly a century. The last 25 years of the struggle was lead by Mahatma Gandhi on the concept of non-violence. India is […]
4 Keys to Successful Startup Advertising
Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part […]
Startup jugaadh #4 : Iron man
“When one is willing and eager, the Gods join in.” – Aeschylus, Greek playwright Willpower is something that most great organization and individuals seem to have in tremendous amounts. When things go wrong, tough decisions need to be made and followed up. Startups have their fair share of tough decisions which eventually end up defining success and gains […]
Economics of your Startup
Product Usually entrepreneurs describe their products & services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features and benefits of your product/service, and think about them. You need to build features into your product so that you can sell the benefits. You also need to […]
Marketing Plan for Your Startup
RESEARCH Even when you have brilliant product and/or service, your startup cannot succeed without effective marketing. And this begins with systematic research and careful planning. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the market planning process […]
Managing Finances of your Startup
Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well right from the day zero. This is one of the most important Mantra to make your startup successful, especially for the Bootstrappers. An alarmingly high percentage of startup closures are […]
6 Unexpected Startup Lessons
Guest Post by: Lisa Hodges I was hesitant to write another in a long string of “_ Number of ideas for your startup” posts, but then I decided that I am always hungry for more. Hopefully there are some new insights that will be useful for you if you can anticipate them. 1. How to […]
The story of a start-up : Evolution after Chaos
Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share our ideas and get their feedback as potential consumers. In the meantime, D had designed a brilliant logo for our brand, […]