The idea for all product builders is to build something unique, something that influences. These two do not necessarily follow each other in that order. Most of the apparently innovative things that we see today are not original at all. In a lot of ways, what we deem to be innovation is usually an exceptional […]
Tag: strategy
7 Value Attributes of Your Product
Breakthrough products are driven by a complex combination of value attributes that connect with people’s lifestyles. If you are conceiving a new product, you must conduct a value opportunity analysis that evaluates the current state of products against seven major attributes of value, in the market where the new product requires significant improvement. This is […]
Build a Winning Team for Startup Success
A start-up’s success depends on its human capital. It’s not the numbers but the quality of your team that defines the growth path. The team members should be able to handle multiple functions, wear multiple hats, and deliver under pressure. Their skill-sets should compliment yours. Even if you are a one person Startup, you still […]
Pricing Strategy for your Startup
Pricing your products/services is not only a key to your sales success but also for the health of your Startup. Both high and low prices than optimum will hurt your business. High prices in the beginning may throw you out of the game, and low prices will cost you more. So you must charge enough […]
How to Do Competitive Analysis
Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors. This makes it very important for startups to understand and analyse their competitors and frame their growth strategies [both offensive and defensive] accordingly. In order to understand your competitors thoroughly, it’s impertinent that you do […]
Product Strategy of your Startup
A successful product must connect with the personal values of targeted customers. A product experience includes the expression of the product and the interaction with the product. The three main ingredient of any product are, Usefulness of the product that enhance or ease some activity or process The product is easy to use and remains […]
5 Key Bootstrapping Strategies
I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise the chances of its success. Based on my learning, am sharing the following strategies for bootstrapped startups, 1. Network hard and get […]
5 Essential Steps in Building Brand Image for Your Startup
For start-up branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company’s brand can be vital to its success. Getting your product/service noticed is one of the most essential steps in building a successful Startup. Promoting your startup isn’t the […]
8 Management Lessons from India’s Freedom Struggle
Guest Post by: Sonia Jaspal We recently celebrated Indian Independence Day on 15 August. I cherish the freedom and celebrate India’s growth towards global recognition. Going back in history, Indian freedom struggle lasted nearly a century. The last 25 years of the struggle was lead by Mahatma Gandhi on the concept of non-violence. India is […]
4 Keys to Successful Startup Advertising
Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their startups and related offerings. Advertising does have the potential to make your biz get more eyeballs and hence more business. Advertising is an integral part […]