United States Los Angeles, USA · Media and publishing
An AI-native editorial workflow at a media company
A publisher wanted AI in the editorial process without compromising quality or trust.
Service: AI-Native Transformation Illustrative case study. Representative of our work and anonymized. It does not name a client, and the outcome is described qualitatively.
The challenge
Editors were wary of AI, and past tools had produced work that needed so much correction they were abandoned.
What we did
- Redesigned specific editorial tasks around AI with editors defining where judgment stayed human.
- Built quality evaluation into the workflow so standards were measured, not hoped for.
- Rolled out with the editorial team rather than to them.
The outcome
The newsroom adopted an AI-supported workflow it trusted, because quality was measurable and editorial judgment stayed where it belonged.