The Stratessence archive

Picture Source: http://moneymint.in Networking is extremely important for entrepreneurs. Most of the startupreneurs are restricted in time and resources, therefore a good network c

Most entrepreneurs want one thing, and that would be being called successful. The definition of successful is highly subjective, leading from getting a lot of fame [and no money] t

Individuals from diverse backgrounds face perpetual gaps when they come together to work as a team. Since conflict within a team exists, it must be managed. I believe that collabor

If you are a builder, it is very important to see how the incremental approach to innovation eventually produces results that look like original creations. This was the case with E

Breakthrough products are driven by a complex combination of value attributes that connect with people’s lifestyles. If you are conceiving a new product, you must conduct a value o

A startup’s success depends on its human capital. It’s not the numbers but the quality of your team that defines the growth path. The team members should be able to handle multiple

Pricing your products/services is not only a key to your sales success but also for the health of your Startup. Both high and low prices than optimum will hurt your business. High

Businesses happen in highly complex and competitive environment. It’s important to understand strengths and weaknesses your current and potential competitors. This makes it very im

A business mentor has more entrepreneurial and domain expertise than you and can help in improving productivity, streamlining marketing initiatives, build better business relations

A successful product must connect with the personal values of targeted customers. A product experience includes the expression of the product and the interaction with the product.

I have been a bootstrapper from day one since I got bitten by the entrepreneurial bug. I learnt important key lessons from my first Startup that I applied in the next to optimise t

For startup branding often takes a backseat to all of the other considerations — such as fund raising and product development. This is unfortunate, for a company’s brand can be vit

One of the most important social structures that entrepreneurs need to deal with is the Justice framework ! It is pretty much the human override or backup for the social concept of

So you are planning a business and plan to get started soon ! This article is all about how can you get started with technology to help your business grow … Lets look at some of th

Guest Post by: Sonia Jaspal We recently celebrated Indian Independence Day on 15 August. I cherish the freedom and celebrate India’s growth towards global recognition. Going back i

Startups usually don’t do much advertising in their early stages. Entrepreneurs either think that it will be very expensive, or they don’t get this idea at all to advertise their s

“When one is willing and eager, the Gods join in.” Aeschylus, Greek playwright Willpower is something that most great organization and individuals seem to have in tremendous amount

Even though you may have a constant stream of info through various sources based on which you make your startup decisions, but you may need wisdom of a business mentor to give the

Most of the smaller and early stage startups do not take Sales Forecast for their businesses seriously. Your sales forecast also forms the backbone of your business model. Without

Usually entrepreneurs describe their products & services as they see them. It’s important to describe them from your customers’ point of view. Look the difference between features

All startup guys are miserable, well they ought to be. On the lines of the great agriculturists of our nation who till the land for the food we all enjoy, startup guys have a simil

Startups in today’s world are romanticized–have a look at the latest “Entrepreneur” magazine ad all over the telly and you are convinced a startup the next big thing! The irony is

RESEARCH Even when you have brilliant product and/or service, your startup cannot succeed without effective marketing. And this begins with systematic research and careful planning

Unless your rich dad is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control, and plan your finances well ri

Entrepreneur: Mr. Kamlesh Hotchandani Startup: GREEN GOLD | Year Founded: 2009 | Email: info@agreenanswer.co.in After 10 years of experience in service industries, my Sindhi soul s

I would count as a Lean startup guy ! Start cheap and iterate real quick. So to help so many fellow entrepreneurs out there, a new series of blog posts on how you can glue together

For an idea to become a profitable business opportunity, it should be evaluated, both within your current group and experts. I am writing about five major questions to ask while ev

We all talk about startups and how they foster innovation. We discuss how a team comes together and creates value out of nothing giving back immense rewards to the end users and in

Guest Post by: Lisa Hodges I was hesitant to write another in a long string of “_ Number of ideas for your startup” posts, but then I decided that I am always hungry for more. Hope

Once we decided upon the name of the brand for our green products, and were happy with the sleek and unique name, we invited couple of our friends over momos and coffee to share ou

15 days later after our last meeting with S, we met another potential partner, A who showed interest in the idea of Green. Over cups of cappuccinos, we began discussing the idea in

Next day, armed with our ‘GreenPop’ idea & never say die approach and enthusiasm, we met S at a coffee shop (CCD). We discussed the idea at length over several cups of coffee. We d

Now this is a product that would serve the developing countries really well ! A startup built up at $60 investment upfront. Now one wonders whats the catch and where, there is none

This is a story of a real time startup whose genesis began in June 2009. I was bored with monotonous and boring work of being an advisor on tech project consulting for the governme

Guest post by: Mandar Kulkarni Last year while I was doing my MBA I got an opportunity t o work with a forprofit online social venture . Th is startup was founded two years back, a

The business plan consists of a narrative and several financial worksheets. The real value of creating a business plan is not in having the finished product in hand; rather, the va

The Social Entrepreneurship Quadrant desrcibes the orientation of a social entrepreneur. Each of the Quadrant offers a different approach of business and can help an entrepreneur m

All innovation involves the application of new ideas – or the reapplication of old ideas in new ways – to devise better solutions to our needs. Innovation is invariably a cumulativ

Many startup ideas fail to ever be launched and many, many fail within the first year or two. In most cases, the failure has nothing to do with the business idea, but how the busin